Spinnin' Spotify campaign
Jan 16, 2017
Total social reach 1.213.883
Commercial is watched more than 140.000 times on Spinnin'TV
4532 fans participated
Spinnin' runned a campaign to gain new Spotify followers on their own Spotify profile. A YouTube commercial was created to gain the attention of the fans. Via the contest page people had to follow the Spinnin' Spotify profile and answer a question about the Sony products that can be found in the commercial, by doing this the fans automatically had the chance to win a Sony Extra Bass price package. The answer to the question could be found on the Sony Audio website.
The contest took place for two weekes. Sony was integrated in the whole campaign via product placement in the commercial, social media communication and on the contest page.