Spinnin' Spotify campaign

Jan 16, 2017

Social

Total social reach 1.213.883

YouTube

Commercial is watched more than 140.000 times on Spinnin'TV

Contest

4532 fans participated

Spinnin' runned a campaign to gain new Spotify followers on their own Spotify profile. A YouTube commercial was created to gain the attention of the fans. Via the contest page people had to follow the Spinnin' Spotify profile and answer a question about the Sony products that can be found in the commercial, by doing this the fans automatically had the chance to win a Sony Extra Bass price package. The answer to the question could be found on the Sony Audio website

The contest took place for two weekes. Sony was integrated in the whole campaign via product placement in the commercial, social media communication and on the contest page.